Digital Media Specialist

Requisition ID: 4739
Affiliation: CUPE Municipal
Position Type: Permanent Full Time
Number of Openings: 1
Bi-weekly Working Hours: 70 hours bi-weekly
Shift/Work Schedule: Monday - Friday 
Department/ Branch: Office of the CAO, Strategic Communications
Job Location: Fort McMurray
Pay Level: PL10
Start Rate: $ 48.18
Permanent Rate: $ 56.63 (Permanent rate effective after completion of probation)
COLA: Bi-Weekly - $480
Posted (dd/mm/yyyy): 14/11/2026
Closing Date (dd/mm/yyyy): 29/11/2026
Posting Type: Internal and External

We strive to make our hiring process accessible to all candidates. If you require accommodation for the interview or any other part of the application process, please let us know.

ABOUT THE DEPARTMENT:

The Office of the CAO provides leadership, oversight, and strategic guidance to ensure the effective delivery of municipal programs and services. The office brings together critical functions including Corporate Records, Strategic Communications, and Council & Administration Support, that enables the Municipality to operate efficiently, transparently, and in alignment with its strategic priorities. 

By coordinating organizational initiatives, supporting Council and senior leadership, and ensuring clear and consistent communication both internally and with the public, the Office of the CAO plays a vital role in advancing the Municipality’s mission. The team fosters innovation, accountability, and collaboration across departments, helping to ensure that every project and decision contributes to a thriving community. 

GENERAL DESCRIPTION:

Under general supervision, the Digital Media Specialist is responsible for the municipality’s digital media properties, which include the external website and may include the intranet and/or other online tools, such as applications, and social media properties. The incumbent improves the effectiveness, reach, and appeal of the municipality’s online communications by working with internal clients, vendors, and strategists to meet strategic goals.

RESPONSIBILITIES

• Manage all aspects of the website, intranet and/or other online tools as assigned (e.g., photo libraries or newsletter platforms, applications, social media properties).
  • Implement and manage all workflows relating to the website and online tools.
  • Work with vendors and co-workers to implement, maintain and revise online tools.
  • Act as the primary liaison with related vendors and IT to procure and maintain online tools.
  • Monitor website performance and usage using analytics and key performance indicators; recommend/implement changes where appropriate.
• Assist with planning and implementing digital media strategies for communication and stakeholder engagement plans.
• Contribute to the organization’s social media strategy and presence.
• Collaborate with co-workers regarding social media management and digital communications campaigns.
• Remain current with industry trends and practices and make recommendations for change as appropriate.
• Assist co-workers with branch initiatives and projects as required.
• Perform other related duties as required.

 

QUALIFICATIONS

KNOWLEDGE, SKILLS, AND ABILITIES

 

• Knowledge of HTML and CSS, JavaScript, UX and web design.
• Knowledge of Adobe Creative Suite and Adobe Creative Cloud.
• Ability to multitask and manage competing priorities.
• Communicates effectively with technical and non-technical staff.
• Ability to set goals and meet targets independently.
• Communicates effectively with technical and non-technical staff.
• Ability to determine solutions by listening and asking the right questions.

EDUCATION AND EXPERIENCE

• Diploma in Digital Media or another related digital media diploma program, combined with five (5) years of dedicated web design and development experience.*

OR

• Degree in Computer Science, Multimedia or another related digital media degree program is required, combined with three (3) years of dedicated web design or web development experience, within the last five (5) years is required.*

• *Experience to include building and maintaining strong relationships with internal and external stakeholders.
• Public sector experience and experience working with photography and graphic design are assets

 

OTHER REQUIREMENTS

Ability to provide a Criminal Record Check.

A valid Class five (5) Operator’s Licence is an asset.

Clean driver’s abstract is considered an asset.

SAFETY

As an employee of the Regional Municipality of Wood Buffalo, the incumbent is responsible for understanding and actively participating in the RMWB’s health and safety management system, including all policies, practices, procedures, as well as properly utilizing all control measures including the required use of personal protective equipment. All employees must take reasonable care to protect the health and safety of themselves and others, as well as immediately report any concerns, near misses, incidents, and hazardous conditions to their supervisor.

To apply: Please visit our website at jobs.rmwb.ca
Current employees must apply through the internal careers site. 
We appreciate the interest of all applicants; however, only those individuals
selected for interviews will be contacted. Late applications will not be accepted.