Marketing Portfolio Manager – Aftermarket

Company:

Finning Canada

Number of Openings:

1

Worker Type:

Permanent

Position Overview:

Location: Edmonton, AB
Reports to: Director, Marketing & Customer Experience
Finning is seeking a Marketing Portfolio Manager – Aftermarket to lead strategic, customer‑centric marketing initiatives that support parts and service growth across Western Canada. This role is ideal for a commercially minded marketer who thrives at the intersection of sales, service, and customer experience. You will shape portfolio strategy, partner cross‑functionally, and drive programs that improve customer outcomes and business performance.

Job Description:

What You’ll Do 

Portfolio Strategy & Execution 

• Develop and execute integrated marketing plans aligned to Aftermarket revenue and growth objectives. 

• Embed customer, market, and competitive insights into strategy development and campaign planning. 

• Design programs that support parts adoption, service upsell, customer retention, and lifecycle value. 

Cross‑Functional Collaboration 

• Partner closely with Sales, Service Operations, Parts and Digital. 

• Build strong relationships and influence stakeholders to ensure alignment and adoption of marketing priorities. 

• Translate business needs into clear marketing requirements, messages, and value propositions. 

Campaign Management & Performance 

• Lead multi‑channel campaign execution: digital, events, content, email, CRM, and sales enablement. 

• Create briefs, guide creative development, ensure brand alignment, and oversee project delivery. 

• Monitor performance metrics, report on results, and optimize tactics based on insights and feedback. 

What You Bring 

• A commercial mindset with demonstrated experience in revenue‑driven environments. 

• Experience in sales, service, and/or parts operations or supporting teams in these areas. 

• Strong stakeholder management and the ability to influence without authority. 

• Proven ability to build and execute integrated marketing strategies. 

• Customer‑centric approach with strong communication and collaboration skills. 

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.